Have you heard of Amazon?
That’s pretty much a rhetorical question.I don’t think there are too many people who haven’t at least heard of Amazon, the massive e-commerce company. Some people may still associate it primarily with books, without realising just how big a company it really is. One person who is very aware of Amazon is Warren Buffet, who some are saying sounded the death knell of retail as we know it by selling his Walmart stock, valued at about 900 million dollars. While this isn’t the entirety of his stock, it represents about 90%. Amazon’s market value is now $356 billion, compared with Walmart’s $298 billion.
Think about that for a moment.
We all know how massive Walmart is. They seem to be omnipresent. Despite that, they are struggling with competition from Amazon. Why is that, and was does it mean to you?
Think for a moment about Christmas shopping. Is it fun? For some people it is. Some of us love browsing in the local mall, going store to store, humming Christmas carols and taking in the sights of all the decorations. Other of us hate it.
Christmas shopping often consists of fighting for a parking spot, slogging through the cold and snow, hustling and bustling through seemingly ever-more-aggressive crowds and then, perhaps, finding out that the item we want it out of stock. Even if we manage to pick up everything we want, we still have to haul it back to our cars, fight our way back out of the parking lot and carry everything into our homes.
It can be exhausting, especially for the elderly or those with physical limitations.
On the other hand, if you chose to do your shopping online, that may have meant sitting on your couch with a cup of tea, wrapped in a warm blanket while listening to music of your choice. There would have been no elbowing past someone to get that last doll or action figure your child had asked for, no waiting in lines that seemed to stretch to the horizon, and the gifts you purchased would have come to your door.
Quite a difference and for many people, it is now becoming the way to shop. In November and December of 2016, e-commerce topped 110 billion dollars. More than 50 individual days last year say sales in excess of 1 billion, compared to only one day doing so in 2010.
The Coming Boom
Online purchasing in only going to grow in popularity. In 2016, 64% of Americans made online purchases in addition to their regular store purchases. That percentage is expected to grow, as is the amount spent online.
Have you ever daydreamed about buying shares in what your life would have been like if you had bought shares in Microsoft right when they started out? It’s safe to say that your life would probably be completely different than it is right now. The great thing, however, is that the opportunity exists to partake in the explosive growth of e-commerce.
This really is the time to get involved. Things are changing and will continue to do so, but that can be an amazing opportunity for those willing to actively get involved. There is a tremendous amount of money being spent online. Would you like to have some of that come your way?
The real question is how?
Sadly, many people are still of the opinion that almost everything online is part of a scam of some sort. Yes, there are scams. Yes, you need to be careful. No, not everything is a scam. There is a huge volume of legitimate business being done online every day. Don’t let yourself believe that you can’t be part of it.
What is Affiliate Marketing?
When you or someone you know walks into a cosmetics department at your local store, the salesperson’s job is to greet you, tell you about products and suggest items that you might like to buy. They earn a certain percentage of the sale. This is a common, legitimate way of working. Many people working in sales make their living this way.
You might pull back at the thought of that; most of us don’t like high-pressure sales. We don’t like employees of the stores we frequent to all but force purchases on us, or try to convince us to try a new, more expensive product. We certainly don’t want to be the ones to do that to others.
Fortunately, we don’t have to.
Help, Don’t Sell
At some point in your life, you have surely spoken to a friend about something that you love. Maybe it was a book.
Maybe a TV show or movie. Maybe you told them about a hobby of yours and they became interested in it based upon your enthusiasm. Perhaps someone asked you your opinion about a product. A friend may
have asked you for a suggestion on something they were looking for, like a type of razor, a lawnmower, or practically anything else that you can imagine.
Whatever the case, you have almost definitely suggested something to someone.
Now, picture something that you love, or have a very strong interest in. Let’s choose something fun, like video games. Maybe you love and play games often. There are many, many other people who do, but most of them have a budget to stick to and thus want to make sure they buy the games that they will enjoy the most.
If you wrote reviews of video games– and to be clear, I don’t mean anything fancy, just your opinions– then people would read them, come to value your opinion (especially if you have very similar tastes) and likely make purchases based on what you wrote. That’s nothing too intimidating is it? You like something (or don’t), write about it, and when someone values your opinion and buys it (which they were thinking about doing even before reading your review), you get paid a certain amount based on that sale.
How cool is that? Getting paid to have an opinion and tell people about it?
That is exactly what is happening every day with affiliate marketing; people try something, write about it, and make money when someone else goes and buys it. There’s no pressure, no forcing people to buy anything. In fact, you’re helping them by guiding them to something they will enjoy, or advising them of the comparative quality of different products. To be clear: most of us do this on a regular basis already.
Think about it from the other point of view, as well. If you are a customer and planning a purchase, you will most likely research your options to find the best one. You will probably read a review somewhere, whether online, in a magazine, or elsewhere. You look for help in making your decision.
You could be that help for someone else.
It Really is That Easy. Sort of.
Ok, so honestly, it sounds pretty simple, right? Well, it is , and it isn’t. This isn’t something that makes you rich in a week. You will need to do the work. You will need to know how to reach your readers so that they can benefit from your expertise.
Fortunately, someone can teach you.
There’s a saying that goes “do what you love and you’ll never work a day in your life.” I don’t think that’s entirely true, because there is still work to do, but if the work is fun then why would you choose to do something else? Retail is changing. The way people buy is changing. Why not be a part of that, simply by doing what you already do?
I have worked many years in the retail business. I know where things are going. I want to go with it. I’ve spent more than enough time working for others. Now, I am working for me. What about you?
Are you ready to start working for you?
If you are, get started now. Click here and once you make your free membership, I’ll be there to help.
If you have any comments or questions, I’d love to hear from you down below.